Client challenge
The challenge
The product connects online shoppers with workers behind physical goods through small digital tips. The team had to support multiple shop systems, keep payment flows secure across regions, instrument behaviour for conversion improvements, and give internal teams clear visibility into transactions and payouts—without slowing merchant onboarding.
bitshore solution
Our solution
- Embedded a dedicated bitshore engineering team alongside product and compliance stakeholders.
- Built a microservices backend in Node.js and TypeScript for reliability and clear boundaries between payments, shops, and analytics.
- Shipped secure payment processing with multi-region considerations and auditable payout preparation.
- Developed unified e-commerce integrations (e.g. Shopify, WooCommerce, Shopware, Lightspeed) behind one API so merchants could go live with minimal code.
- Added automated deployment with blue-green releases to reduce downtime during frequent iterations.
- Implemented analytics and A/B testing so the tipping experience could be tuned with data, not guesswork.
Outcomes
Results & outcome
Global tipping flow live
End-to-end tipping from checkout to payout preparation, used across brands and markets.
Minimal merchant integration
Shops could adopt the widget with a very small integration surface—reducing time-to-value for partners.
Meaningful funds routed to workers
The platform processed substantial tip volume and supported payouts to a large pool of workers worldwide.
Stronger product iteration
A/B testing and real-time dashboards improved conversion and gave the team actionable operational KPIs.
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